Thursday, June 2, 2011

r.i.p. food pyramid

And good riddance.

The original was okay, but the remake a few years ago was a piece of poorly designed crap. If my students turned it in for their infographic they'd get a D...if I was in a good mood.

The new one is a plate. Easy to read. Even a child could do it. Meat has been replaced with protein, but dairy is still there, so it's biased agaist people on a plant-based diet.

Will it work? Will people read it, buy and eat correctly, and solve the problem of obesity in America? I doubt it. Most people won't even look at it. Just like they don't look at the nutrition facts. They only look at the front of the box for screaming headlines. Heck, many companies use a pared-down version of the facts in an effort to get people to read them. And sell more product.

Okay. I'm jaded. Thirty years in graphic design and marketing will do that.

Want more info on the new "plate". Go to www.myplate.gov.  Even if you don't want more info, go anyway. Your tax dollars paid for it.

No comments:

Post a Comment